Our commercial strategy service gives you the tools, strategies, and insight you need to win and grow with retailers.
- Where to launch and why – identifying the right retailers for your brand.
- How to sell in – building a compelling sales story that resonates with buyers.
- Pricing and promotional strategy – setting the right pricing architecture and promotional plan for margin and competitiveness.
- Data Analysis – We identify what data you need and how to use it to your advantage; to show the Buyer how it adds value to the category, building the commercial case that proves your product belongs on shelf.
- Pitch development & buyer approach – crafting your sales pitch, your engagement plan and getting you meeting-ready.
- Negotiation planning – supporting you to secure the right terms and margin.
- Marketing strategy and trade plans – we build smart, retail focused plans that get your brand into baskets, grow rate of sale and keep your brand listed.
“We were the first Irish company to get a branded fish product into a major UK retailer. It’s incredible really.”
Mag Kirwan, Goatsbridge Trout Farm
“Jennifer’s expert guidance on the pitch deck really helped formulate a compelling sales story that the buyer couldn’t refuse.”
Jimmy Walsh Lowrise brewery
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